Worked on a targeted performance marketing project for Skillmatics, an educational toy D2C brand, with the objective of scaling Meta Ads (Facebook & Instagram) for e-commerce sales across Indian and international markets.
The project scope included:
- 📈 Full-Funnel Campaign Setup – Implemented a structured Meta Ads framework including prospecting, engagement, and retargeting layers.
- 🎯 Audience Targeting Strategy – Built and tested interest-based, lookalike, and broad audience segments to maximize reach and efficiency.
- 🎨 Creative Testing & Optimization – Developed scroll-stopping ad creatives highlighting product benefits, festive moments, and parent-led testimonials.
- 💰 Performance Optimization – Delivered a strong 3.2x ROAS, scaling budgets based on winning ad sets and refining copy and CTAs in real time.
- 📊 Analytics & Reporting – Provided structured reports with key metrics, learnings, and optimization recommendations.
Helped Skillmatics scale their digital sales efficiently, while gaining deeper insights into audience behavior across multiple markets.
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