Work

Google Ads Growth Strategy for HexaHealth

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HexaHealth, a growing health-tech platform simplifying surgical care in India wanted to drive qualified leads via Google Ads.

We designed a full-funnel performance strategy for Search campaigns tailored to medical specialties and city-specific patient journeys. Our efforts focused on:

• ✅ Building tightly themed ad groups aligned with surgery-specific keywords
• ✅ Creating dynamic landing pages to improve Quality Score & user experience
• ✅ Implementing smart bidding with conversion tracking & GTM integrations
• ✅ Launching call-only ads for instant patient-doctor connects

Results (within 1 month):

• 🚀 43% lower Cost Per Lead (CPL)
• 🎯 3.2x increase in high-intent leads
• 🧠 29% higher landing page conversion rate
• 📞 20% more direct calls from mobile users

With performance data guiding weekly optimizations, we helped HexaHealth scale sustainably while maintaining CAC efficiency across multiple Indian metros.