Worked on the performance marketing strategy across Google Search, Display, and Remarketing channels. Our approach involved:
- Restructuring campaigns to align with buyer intent across SaaS and enterprise segments
- Creating granular audience sets using custom intent and in-market segments
- Setting up end-to-end UTM tracking and GA4 attribution via Google Tag Manager
- Developing tailored ad copy based on product use cases: rewards, employee engagement, and channel incentives
- Running ongoing A/B testing on headlines and CTA variations
📈 Key Wins:
- 45% drop in cost per lead (CPL) within 2 months
- 3.2x improvement in qualified B2B leads
- 100% increase in demo bookings from India, MEA & APAC regions
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