Work

Planned, launched, and optimized full-funnel Meta and Google Ads campaigns targeting business leaders, investors, and decision-makers across India.

Our scope included:

• 🎯 Audience segmentation across interest-based and lookalike models
• 🔍 Keyword strategy aligned with intent
• 📈 Campaigns optimized for lead generation with a CPL-first approach
• 📊 Ongoing A/B testing of creatives, headlines, and landing pages
• 🧪 Advanced tracking setup with UTM structuring and analytics dashboards

Result: A consistent flow of qualified leads for EMB Global’s business — with a measurable increase in ad engagement, landing page conversion rate, and cost efficiency

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